Brunswick is a world leading PR firm with offices in twenty-two countries. For the first time in the firm’s history, all four hundred partners came together for a four day event, which was the biggest the firm had held.
The event’s purpose was to craft methodology and align key staff working around the world. In order to maximise the event’s effectiveness to engage, a visual identity was created which ran right to the core of the message and visually exhibited the fundamental information to be offered.
A language of icons was created which came to symbolise five key themes: Audiences, Global Context, Craft Skills, Business Critical Issues and Business Critical events. These themes and icons could be layered in varying combinations to create an expansive and colourful patchwork for decoration, though more importantly come to represent specifically the subject matter of a presentation.
The impact was significant and most importantly memorable for partners returning to their offices around the globe.
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