2021 sees a return to live music for the region’s leading symphony.
In response to a less than certain post-pandemic environment, DAMS conceived a campaign identity system with modularity, economy, ease and flexibility at its core. With an almost exclusive reliance on typography and colour, the concept allows easy fabrication of marketing materials, and ultimately, a beautifully colourful system.
The colour strategy was used to summarise the entirety of the season, representing the thirteen concert stories chronologically – as scheduled for the stage throughout the year. While individually, the carefully chosen palette of colours work to complement or symbolise the strong themes of each concert.
The campaign identity boasts an adventure through music, as imagined by the new principle conductor and artistic team, and told through colour.
©Copyright DAMS 2021