Hugo’s is a premium Sydney based food and entertainment group, and boasts some of the city’s most popular names in bars, restaurants and nightclubs.
To stave off an ever-growing family of logos being utilised by the Hugo’s group for their expanding food and entertainment portfolio, a new Hugo’s master brand was created along with a re-devised brand architecture. The master brand was conceived to act as an umbrella identifier for the group and be adapted for all new enterprises added under the group brand.
Hugo’s catering was the first new enterprise to be added, and was designed with its own distinct expression, born of the master brand, with a brand expression inspired by ‘fork food’ style eating.
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