Campaign identity and collateral, bringing The Street’s audience finger tip information on the rich offer of music artists in the line-up for 2017.
The Street Music look and feel began with a highly engineered and innovative fold-out flyer/poster format. Folding from a pocket sized, information packed flyer, out to a super brilliant double sided A2 poster. The result was a highly effective and functional design which aimed to derive maximum ’bang for its buck’.
Getting the most from the format meant composing the content in dual directions, with the band information displayed in metallic ink on each of the folded panels for reading in hand, and overprinted with a bright poster composition in Orange – viewable in its entirety when unfolded as a poster. A second poster composition promoting The Street’s brand on the reverse then offered two promotional images for display.
The dual direction of the layout and overlapping colours was carried over into press advertising designs and monthly announcement posters, each exhibiting artists and dates, capping off a highly distinctive campaign design to package The Street’s music offer for the year.
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