The Street Rebrand

— Rebrand


One of artsACT’s key arts organisations, The Street is a stand-out among theatres nationally and has the unique mission of producing quality theatre with a regional focus. In late 2016, The Street engaged Dams to develop a new brand identity.

Central to the project’s goal was to articulate The Street’s position as a nationally recognised and highly respected producer of quality, thought provoking theatre. The rebrand delivers a renewed relevance with the theatre’s audience, maximises cut-through and creates greater economy in the design of marketing, and all with a real story behind it.

The revitalising of The Street’s brand by Dams remains on-going. A full case study will be available soon.



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