The Street’s Sound Encounters identity and campaign was born out of a need to revitalise the post COVID music scene in Canberra and ‘packaged up’ a swathe of acts and artists who were reigniting their live performance trade on stage at The Street.
A sub-brand marque and identity were crafted to be placed as a sub-set under The Street’s Master Brand. Devised to offer greatest ‘cut-through’ in the poster market and social media – The Street’s ever-more identifiable Red and distinct typeface were matched with unique characteristics such as ‘fancy borders’ to deliver a campaign look and feel that was unmistakably of The Street and yet offered something of its own.
The campaign took shape as posters out on Canberra’s streets and in cafe’s, as well as having a huge digital footprint across all of The Street’s social media platforms, numbering over one hundred posts, reels, stories and as banners assets.
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